Large companies fake followers

Large companies could use the software we talked about in our last blog post to buy Twitter followers. Our initial thoughts were, why would they do this? Huge companies don't need followers to be known as they are already very well known. So are they buying the followers or does it just happen to be coincidence that the more followers you have, the more fake accounts will follow you.

 

Well this didn't appear to be the case when we Audited our own Twitter accounts as Josh has more followers but significantly less fake accounts following him than Sam.

We again used the Twitter Audit software online to look at two large companies that use Twitter, Sainsbury's and Vodafone. As you can see In the images, 32 percent of Sainsbury's followers are actually fake. Meaning although Sainsbury's have almost 75 thousand more followers than Vodafone, they actually only have 35 thousand more real followers. Now we aren't suggesting that either company does buy followers but to us it does seem a bit dubious that nearly one third of Sainsbury's followers aren't real, do they want to appear more popular than their rivals and that they actually are.